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Horst Dassler, Adidas, and the Commercialization of Sport Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies
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TV-Kolumne: „Duell der Brüder“: RTL-Film orakelt: Wer ist der wahre Vater von Adidas-Erbe Horst Dassler? - FOCUS Online
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Horst Dassler (1936-1987), Adidas : il a inventé le marketing sportif à coups de cadeaux - Capital.fr
![Horst Dassler (right), Adidas, receives the golden medal for services in advertising from the President of the Bayerischer Werbefachverband (BWF) Peter Roth Stock Photo - Alamy Horst Dassler (right), Adidas, receives the golden medal for services in advertising from the President of the Bayerischer Werbefachverband (BWF) Peter Roth Stock Photo - Alamy](https://c1.alamy.com/thumbs/rmgh1t/horst-dassler-right-adidas-receives-the-golden-medal-for-services-in-advertising-from-the-president-of-the-bayerischer-werbefachverband-bwf-peter-roth-rmgh1t.jpg)
Horst Dassler (right), Adidas, receives the golden medal for services in advertising from the President of the Bayerischer Werbefachverband (BWF) Peter Roth Stock Photo - Alamy
![Chairman of Adidas Horst Dassler (r) receives the Olympic Order by IOC president Juan Antonio Samaranch (l) on the 20th of October in 1984 Stock Photo - Alamy Chairman of Adidas Horst Dassler (r) receives the Olympic Order by IOC president Juan Antonio Samaranch (l) on the 20th of October in 1984 Stock Photo - Alamy](https://c8.alamy.com/comp/DC96WA/chairman-of-adidas-horst-dassler-r-receives-the-olympic-order-by-ioc-DC96WA.jpg)